Affiliate Program Management: An Hour a Day

Affiliate marketing is hot; here’s how to get your program going

Nearly every retailer in the Internet Retailers’ Top 500 has an affiliate marketing program,
Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool,
In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program,
It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more,

• Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know
• Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program
• Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more

  Affiliate Program Management : An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program,

• Author:Evgenii Prussakov
• Binding:Kindle Edition
• Creator:Bryan Eisenberg
• Edition:1
• EISBN:9781118084250
• Format:Kindle eBook
• Label:Sybex
• Languages:
• Manufacturer:Sybex
• NumberOfItems:1
• NumberOfPages:456
• ProductGroup:eBooks
• ProductTypeName:ABIS_EBOOKS
• PublicationDate:2011-03-25
• Publisher:Sybex
• ReleaseDate:2011-03-25
• Studio:Sybex
• Title:Affiliate Program Management: An Hour a Day